I am a businessman that really want to expand my business in the international market. which one should I choose to enter in the international market. First just export my product and sale it at the market and I can cut my cost of capital but at the same time I am loose channel control in managing my product line of business. Second choice is licensing and franchising strategy and I can generate income from royalties and franchising fees, but I have to face the risk in how to adapting to local market taste and expectation. Third choice I can choose is using foreign subsidiary strategies that can create quick large-scale market entry and I am also have to bear the costs of acquisition and the complexity of acquisition process. Other than that, I am also need to consider the other things like the strength of the market that I want to enter, the opportunity among the rivals and their weakness and also i need to identify the location-based advantages of conducting certain chain activities of the firm in a particular country.So much things to do before I can bravely going to the international. I need to keep strong and always be prepared..hehehe.. GO GO GO fighting....
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